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Creative Labs meet ZEN Club Barcelona
In Kürze: Creative, the leading brand in digital leisure products, and Zen group (ZENbooking and Zen Club) have formed an alliance under the motto ZEN x ZEN Music..
Vollständig: Creative, the leading brand in digital leisure products, and Zen group (ZENbooking and Zen Club) have formed an alliance under the motto ZEN x ZEN Music. Knowing that they complement each other in the world of music, both companies have agreed to work together in their mutual advance. Creative, whose acclaimed digital sound players is also named Zen (hence the slogan ZEN x ZEN Music), will be the technological partner of the booking and management agency and of the club, and will provide them the means to show their artists’ music to their clients, either on line and of line. Creative has created, for starters, a virtual music player for www.zenbooking.com website, with the look of their new model Zen (see picture below).
Since launching the phenomenally successful Sound Blaster sound cards and setting the de facto standard for PC audio in 1989, Creative has been able to leverage on its leading-edge audio technology, huge user base and strong brand name to expand into the exciting lifestyle Personal Digital Entertainment (PDE) market. Today, Creative is widely recognized as a global leader for product innovation in the audio and PDE segments, offering consumers a complete, high quality digital entertainment experience through Creative's hardware, software applications and services. Finding the perfect balance between form and function, Creative strives for every product to be a sensory feast for the eyes and ears.
Creative is expanding the power of the personal computer with a wide range of interactive PDE products that comprises MP3 players, portable media centers, multimedia speakers and headphones, digital and web cameras, graphics solutions, revolutionary music keyboards and PC peripherals. Creative's product innovations have won numerous international awards and accolades throughout the years. The more recent and notable awards include the Consumer Electronics Show Best of CES awards for four consecutive years for Prodikeys PC and music keyboard (2003), ZEN Portable Media Centre (2004), ZEN MicroPhoto MP3 player (2005) and ZEN Vision:M MP3 player (2006). The ZEN Micro MP3 player also won the Ziff Davis Media Best of DigitalLife 2004 award..
Dieser Nachricht wurde am 17.04.2008 durch sven
publiziert.
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