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International Music Summit: takes Sunburn to Ibiza
In Kürze: IMS has invited Sunburn to be part of their world renowned summit this year, by giving Sunburn officials their very own panel to discuss “Emerging market focus – Dance music in the united states of In.
Vollständig: The International Music Summit 2012 Invites Asia’s No 1 Music Festival ‘Sunburn’ To Ibiza
In 2007 Percept Ltd launched India’s first home-grown Global Dance Music Festival – SUNBURN. Sunburn will be the first music festival incepted in India to be attending the prestigious International Music Summit (IMS) 2012 held in Ibiza between May 23 – 25, 2012. IMS is the biggest music summit, which dives deep into the business behind the entertainment, and has a series of respected moguls from the music industry that attend the annual summit to discuss various issues and topics. This year it will see attendees such as Will I am, Carl Cox and David Guetta to name a few. Sunburn will represent India as the pioneers of the genre in the country, as the biggest and strongest EDM festival in all of Asia.
IMS has invited Sunburn to be part of their world renowned summit this year, by giving Sunburn officials their very own panel to discuss “Emerging market focus – Dance music in the united states of India’. IMS looks at India as THE country to look out for in terms of emerging music festivals. Ibiza is the birthplace of electronic music & a tourism hub for the entire world, thus it is nothing less than an honor for our country to be invited to a summit held on such a grand scale.
The festival has reached its pinnacle in terms of respect from around the world by being asked to attend this summit. Created by a team including Radio 1’s Pete Tong, IMS is a unique annual experience combining an innovating and refreshing business-focused daytime schedule set across 3 days. The summit kicks off the season in Ibiza bringing in thousands of tourists.
Percept plans to continue breaking barriers in terms of taking Intellectual properties that are conceived in India to a global scale. On this Mr. Shailendra Singh quotes “We at Percept constantly strive to create IP’s that takes India to the rest of the world. Sunburn is one such IP from our stable that has aimed to bring together some of the best DJ’s world-wide at the world’s most favored tourist destination – Goa. We look forward to carrying thisimmensely successful and popular property across the globe this year and we are glad that we kick start this by attending IMS.”
After conquering Asia with India’s first ‘glocal’ intellectual music property, Sunburn, Percept is well on its way to establishing India as the hottest music travel destination on the planet. Joint Managing Director of Percept, Mr. Shailendra Singh, is looking forward to taking Sunburn across seas in the coming future. With taking Sunburn to the international summit, the business behind a property that has seeded a multi million dollar industry in a diverse and massive country like India will be highlighted.
Percept Ltd. is a front runner in conceptualizing and launching various successful properties and is excited to take one more step in making India an international music travel destination. Dance music is the one emerging market everybody is talking about right now. With recent tours by Guetta and Fatboy Slim have shown huge appetite, and festivals are exploding with potential in our country.
About Percept Ltd
Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of INR 26 billion (FY’11). Percept companies construct tailor-made solutions that deliver in both local and global markets. It services hundreds of customers in India and West Asia catering to national and multinational clients.
Percept operates in 3 verticals:
- Sports & Entertainment – this encompasses Television and Movie Content Production, Aggregation, Distribution & Marketing, Ad Films, Celebrity Endorsements and Talent Management, Experiential and Entertainment Marketing, Sports Management and Marketing, Wedding Management, Event Management and Marketing, Entertainment Branding and Marketing, Branded Entertainment, Merchandising, Brand Activations and Promotions, and Entertainment Intellectual Properties.
- Media – this comprises Media Planning, Buying and Representation, Outdoor Media, Retail Media, Rural Media, Digital Media and Digital IPs.
- Communications – this includes Advertising, Brand Communication, Strategy, Creative, Public & Media Relations and Integrated Marketing Communication Consultancy services..
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